Could the end of text be on the horizon as video is surging as the number one way to communicate.
I had to share this article on the end of text as a real possibility I happen to agree with. We are in the business of video production and video marketing and we also see where the market is going. Businesses have to become comfortable with video as part of their business model. The sooner they do, the more their business will flourish.
The amount of text being posted on Facebook is declining, according to one of the company’s executives. They believe the social network will “probably” be “all video” within the next decade.
Nicola Mendelsohn, vice president for Facebook in Europe, the Middle East, and Africa, said video content on Facebook is growing more quickly than the company ever anticipated.
When asked at Fortune’s Most Powerful Women International Summit in London where Facebook would be in a half decade in terms of mobile and video, Mendelsohn said: “If I was having a bet, it’d be video, video, video.”
Facebook CEO Mark Zuckerberg has previously spoken about how important video is to Facebook. Mendelsohn went a step further as she predicted the end of the written word on Facebook.
The Best Way To Tell Stories Is Video Which Contributes To The End Of Text
On the shift toward video, Mendelsohn said: “The best way to tell stories in this world — where so much information is coming at us — actually is video. It commands so much information in a much quicker period so actually the trend helps us digest more of the information in a quicker way.”
Mendelsohn, who has built her career in the advertising and marketing industries, used a series of figures to back up her argument. Facebook’s daily video views have gone from 1 billion to 8 billion over the course of a year. Text posts, meanwhile, are declining year-on-year, she said.
Facebook users watch an average of 100 million hours of video on mobile every day, added Mendelsohn. She oversees 433 million Facebook users in the EMEA region.
The social network’s new live video feature is also “a bigger, faster phenomenon” than Facebook expected, Mendelsohn added. Live videos receive ten times more comments than pre-recorded videos, Mendelsohn said, adding “engagement is much higher.”
And to go a little more in depth here with media guru Gary Vaynerchuck. Gary sits down to chat with Roker Media founder, Al Roker. Together, they dish on the future of TV, the challenges of audience fragmentation, and the promise of live streaming. This interview futhers the argument of the end of text.
This article first appeared on Business Insider.