During the last 12 months, the evidence for using videos for your business has grown dramatically.
We’ve seen a sizable increase in the area of video productions for our clients. The reason for this was to improve their websites and the conversion rate of their visitors. We are anticipating that this trend of using videos for your business will grow exponentially over the next few years and that video will become “the” way of communicating for businesses to their customers and potential customers.
A study which was published in February of 2011 by comScore showed that 82.5% of the U.S. internet audience had viewed video online. In this report, check out the amazing video statistics confirming that videos and images are shared the most. And, 93% of all consumers find video helpful for comparison shopping.
These are eye opening stats, and when reviewing the YouTube statistics below, the use of video becomes even more persuasive:
- YouTube is the number two search engine in the world after google.
- 60 hours of video are uploaded every 60 seconds.
- 4 billion+ videos are viewed each day.
- 800 million unique users visit YouTube every month.
- 3 billion hours of video on Youtube are viewed each month.
- There are more videos uploaded to Youtube in one month than the 3 top US news networks have created in the last 60 years.
- Back in 2011, YouTube had more than 1 trillion views or broken down by person, 140 views for everyone on this planet.
What do these statistics tell us and what does it mean for your business? It clearly shows that people love to consume video! Businesses have to adjust and adapt to this fact and deliver the type of content that they are craving through using videos for your business.
Now, it’s a fact that a good portion of video consumption online is driven by videos geared towards recreational and entertainment. That being said, there is clear evidence that video is equally important and extremely effective for businesses of all sizes.
Consider these additional statistics in using videos for your business:
When a video is present on a product page, consumers will spend 9% more time viewing that page versus when there is no video.
An incredible 60% of respondents said they would rather watch video prior to reading text on the same page and 22% said they actually liked watching video more so than skimming text for reviewing pertinent information.
75% of all executives said they viewed work-related videos on their work websites once a week at a minimum and 50% of them use YouTube as the medium to watch those videos.
There should be a clear picture coming into focus for you and your business and that picture should be you starting to implement a video strategy sooner rather than later.
That is where we come in, we are video seo experts and professionals and we know how to put together video strategies that will work for your target consumers. We will not only help you put together videos with great content but we will rank all of them on the first page of google for you.
Don’t get left behind, reach out to us right now and let us help you start to dominate your local marketplace.