What is video optimization and why is it important to your business?
Understanding The Basics.
There is no denying that we live in an electronically connected world. As a result, people are using their devices to connect with each other often. They are using a variety of means to do so. By far, one of the most popular activities online is video consumption. If your business is not taking advantage of video, you are leaving money on the table.
In order to make the most out of any videos you post online, you would need to have everything optimized properly. After all, you are competing against millions of other videos and the numbers are growing at an astronomical rate. For example, over 800 million visitors come to YouTube every month and they watch more than 3 billion hours of video. Every minute of every day, 60 hours of new video is being uploaded. Obviously, having your video optimized is of prime importance, but what is video optimization?
On its most basic level, video optimization is the process that is used to make it possible for more people to see your video and, when they do see it, to have a good experience. When your video is optimized, it will run smoothly and use less bandwidth. This can benefit you in many ways. Not only can it improve the way your viewers interact with the video, Google favors a positive user experience in the rankings they assign.
What is Video Optimization Defined
The following tips can help you to ensure that your videos are doing everything you need them to do.
Tag it – If you are uploading videos to YouTube, be sure to take advantage of titles and tags. They help to make your video easier to find and ultimately, they work to make the video rank for specific keywords. Keep in mind that YouTube is more than just a video website; it is one of the most popular search engines online.
Use More Text – Although the technology for video is advancing, there are still some things that aren’t yet done. The information in your video is important. Why not transcribe the content in your video and put it in the text area? You will get more views if you do so.
Of course, YouTube is only one player out there, although they are a big player. You may want to host videos on your own website and have complete control over them. This would also require some optimization of your video content, ensuring that the file is small enough that it can play without a problem.
Rather than asking, what is video optimization, you should be asking, how can I begin applying it in my own business. When you use video, people are more likely to listen to what you have to say and even more likely to buy what you are selling. It really is that simple.
Begin optimizing your videos today. They are popular and they are only getting more popular. Make sure you are riding this digital wave to your success.
If you are unsure how to optimize your videos or just don’t have the time to do it yourself, reach out to us. We can not only optimize your videos, we will rank them on the first page of Google and Youtube. We guarantee this and stand behind it as it is what we do all day long, every day.